Category Archives: Telling Stories

Why Stories Beat Facts (Almost Every Time)

Episode 2 of the Building Bridges Series
4-minute read


Have you ever tried to change someone’s mind with facts, statistics, and logical arguments, only to watch them completely ignore your evidence? It’s not just frustrating—it’s puzzling. If facts are true, why don’t they convince people?

The answer lies in the power of stories.

The Photo That Changed Refugee Policy

In 2015, a single photograph of two-year-old Alan Kurdi, who drowned while his family tried to flee Syria, sparked a dramatic international response to the refugee crisis. This one image accomplished what thousands of news articles containing statistics about multitudes of refugees couldn’t do—it moved people to action.

Charitable donations skyrocketed. Policies changed. Public opinion shifted dramatically.

Why did one image of one child have more impact than statistics about 6.7 million Syrian refugees? Because the photo told a story that statistics simply can’t.

How Our Brains Process Stories vs. Facts

Our brains evolved to think in stories, not spreadsheets. For most of human history, knowledge was passed down through storytelling. As a result, our brains are wired to pay special attention to narratives.

When we hear a story:

  • Our brains release oxytocin, the chemical that promotes trust and empathy
  • Multiple areas of our brain activate simultaneously (language, sensory, emotional)
  • We mentally insert ourselves into the narrative, almost like a simulation
  • We remember the information far longer than isolated facts

Facts and statistics, by contrast, typically activate only our analytical brain regions. They don’t trigger the same emotional engagement, and they’re much harder to remember.

Why Stories Are “Sticky”

Think about the last time you tried to remember a list of facts versus a good story. Which stayed with you longer?

Stories At Work

Stories are “sticky” because they:

  • Create emotional connections
  • Provide context and meaning
  • Follow patterns our brains recognize
  • Create vivid mental images
  • Simplify complex information

A good story feels true, regardless of whether it actually is. And that’s exactly what makes stories so powerful—and sometimes dangerous.

When Stories Override Facts

A compelling narrative can override even the most solid facts. This happens because:

  1. We process stories first: Our Lizard Brain (the emotional, instinctual part) processes stories before our Wizard Brain (the rational, analytical part) can evaluate the facts.
  2. Stories create meaning: We inherently seek meaning, and stories provide ready-made frameworks for making sense of the world.
  3. Stories reinforce identity: We embrace stories that confirm our existing beliefs and group memberships.

This means that when facts contradict a story we believe in, we’re more likely to reject the facts than to abandon the story.

Harnessing the Power of Stories

Lots of smart people believe that if other people just knew the facts that I know, they would naturally agree with me. But if you’re interested in persuading someone to your point of view, that’s probably a waste of time.

If you want to be persuasive, facts alone won’t cut it. You need to frame those facts within a meaningful story. The most effective approach combines both:

  • Stories to engage emotions and create meaning
  • Facts to provide substance and credibility

When Martin Luther King Jr. said, “I have a dream,” he didn’t just list statistics or reasons for why we should address inequality—he told a vivid story about a better future that people could see themselves in.

Why This Matters

Understanding the power of stories helps explain why we’re so divided on many issues despite having access to the same information. It’s not just about facts—it’s about the different stories we use to make sense of those facts.

The next time you find yourself frustrated that someone won’t accept what seems like an obvious truth, ask yourself: What story are they living in? And how might I connect my facts to a story that resonates with their values and experiences? That may be what it takes to get them to hear what you’re really saying.

Can you give a personal example of when hearing a story changed your mind about something important? Have you noticed yourself rejecting facts that contradicted a narrative you already believed in? You’re invited to add your thoughts below.


Up Next:
Confirmation Bias: Why We Usually See What We Expect To See”


Climate Change & The Boiling Frog: is it time to jump?

frog.boiling-pot


Is it just me, or is it getting really hot in here? I think I might be one of those boiling frogs I’ve heard about.

In case you’re not already familiar with it, the Boiling Frog Story is a metaphor for how people are usually slow to react to changes that occur gradually, or to significant events which have become commonplace. Here’s how it goes: If you throw a live frog into a pot of boiling water, it will jump right back out. But frogs are cold-blooded creatures and naturally adjust to gradual changes in the temperature of their environment. So if you place that same frog into a pan of cold water, light the burner on your stove and slowly bring the water up to a boil, the frog will be content to stay in the water until it slowly boils to death. Whether this account is scientifically accurate or just an urban myth, it’s still useful for trying to understand human behavior. 

When it comes to climate change, we are the frog in the story–at least so far. The problem is that we don’t recognize climate change, as profound as it is, as an immediate threat. Our survival instincts are geared towards detecting sudden changes, not gradual developments. So while most of us would agree that we’ve got a problem on our hands, we don’t perceive it as something we need to deal with today, or even next week or next month. So maybe the most important question here is not really “Is this something we need to take action on?”  Maybe a better question is, “Do we need to do it right now?” Our perception of time–not just the facts or the stories we tell–is often the driving force when trying to change minds and move people to take action.

On the other hand, the coronavirus pandemic has certainly gotten our attention.  The pandemic easily fits the definition of an “event for change”–it’s a shared experience that has moved millions of people to make significant changes in the way they live their lives. The fear of immediate danger is the most powerful motivating force in human behavior. Not so much with climate change, though. We may be concerned, but so far we’re not alarmed enough to take bold action. 

coronavirus climate change tweet

I know, I know…many of us have already taken at least a few small steps in the right direction. As comedian/podcaster Marc Maron points out in his recent Netflix comedy special, maybe the reason we’re not more upset about the collapse of the environment is that, deep in our hearts, we know we’ve done everything we can. After all, we started bringing our own bags to the supermarket! And now there’s a movement to do without plastic straws in our take-out beverages.  But the truth is that for most of us, just like that frog in the pot of water, we make a few minor adjustments but otherwise just sit around while things get hotter and hotter. And I know this to be true because I see myself doing it, too. When it comes to climate change, what will need to happen to get most of us to jump out of the water, with as much force as our response to COVID-19? 

The coronavirus pandemic can act as a wake-up call, an event that inspires change. When the pandemic begins to recede, do you see your life going back to pretty much the way it has been in the past? Will you slip right back into that same pot of rapidly heating water we’ve all been soaking in? Or is there a different way of being, changes you can make that will aid in remedying the healing of our environment as well as our community of humans?  

I’ve been struggling with the answer to these questions myself and I know that many others are, as well. So far I’m still just getting started. My partner and I bought into a community solar array a couple of years ago that now produces most of the electricity for our home. We’ve been composting for years. The next time I buy a car, I’m committed to making it an electric vehicle. And I’m writing this blog post, in the hopes that it will get a few more people to think more about how they can start making the jump in their own lives. But none of this comes close to the lifestyle changes I have made due to the coronavirus, and I did all of that in a couple of weeks.

I’ve been looking for advice on what other actions I can take that will make more of a difference. There are plenty of constructive ideas on the Internet, but here’s a great  article from the David Suzuki Foundation that I found helpful and concise:

>>  10 Ways You Can Stop Climate Change

Beyond making changes in our own lives, it’s really important to talk to lots of other “frogs” about this. In the next week, you can email or call your city, state and US representatives to ask them what specific actions they are taking to address climate change. They are the ones who can make a huge impact on the system level, and you’re the one who can make sure they know this is a high priority, right now. Start conversations with your friends and participate on social media. Share ideas and spread the word about what you’re doing and what you see others doing. Just like in the Starfish Story, we can all make a big impact. But we need to start right away.


climate change treeWhew–in the time it just took you to read this article, I could swear it got just a little bit warmer in here.
What ideas do you have about how to help get us all out of hot water? Feel free to add your thoughts below.


Related Post:
Changing Course: How America Got Lost, and How We Can Find Our Way Back Together


The story of the little girl, a baseball and what really sticks

A long while back, I heard some guy tell this story on the radio. I never really caught his name or the reason he was telling the story, but it left a lasting impression on me. So in the ancient tradition of storytelling (including a little artistic license for each subsequent teller), I’m passing it on to you.

I’ve always had a love for baseball. So when my daughter was born, as some parents are known to do, I looked forward to the time when I could share that passion with her and–just maybe–inspire the same in her. From the time that she was quite young, we would pass many a summer Sunday afternoon snuggled up on the couch together eating popcorn and watching baseball games on television. As she grew a bit older, we added the ritual of going out in the backyard to play catch after the TV game had ended. So it should be no surprise that I looked forward to taking her to see a live, big-league game someday.

As it so happened, a new minor-league baseball team came to our town when my daughter was about seven years old, so we made big plans to go to our first real baseball game together. When the day finally came, it turned out to be perfect weather: clear blue skies, 75 degrees and a gentle breeze. We had great seats on the third baseline. The field was a vibrant green and perfectly groomed. I eagerly pointed out the position each player was playing and together we cheered each hit, diving catch and homerun. We shared hot dogs and soda and peanuts. We sang along while the organist played “Take me out to the ballgame”. And to top it off, our team won.

As we headed across the parking lot to our car after the game was over, an elderly gentleman approached us with a baseball in his hand and turned to my daughter. “Excuse me,” he said, “but I caught this foul ball today and I come to these games all of the time, so I already have a few. Would you like to have it?” With wide eyes, my daughter gratefully accepted the ball and we both thanked the gentleman as he turned to go. It was the ending to a perfect day.

Years later, when my daughter was home from college, we were reminiscing about things we had done when she was a kid. I recalled my fond memory of that first baseball game we attended together and, out of curiosity, asked her what she remembered about it. She immediately responded with, “I remember that old guy that gave me the baseball!” Not the game itself, not the shiny new ballpark, not the players or the hot dogs or the organ music, but some random guy we bumped into in the parking lot.

Which made me think: sometimes the most meaningful things about the events we go to end up being experiences that weren’t necessarily on the program—it’s the personal interactions we have with other people who are attending the same event. Many times those exchanges lead to unforeseen learning, opportunities and lasting connections—all unexpected benefits of just being in close proximity with people who may start out as strangers, but they share a common interest with us.

It occurs to me that this is certainly an under-valued aspect of live events. And as experience designers, it’s worth giving some though to how we can build events that will facilitate those connections that lead to unpredictable but memorable conversations–to increase the chances that each attendee will take a few new “baseballs” home with them when they leave. What’s your favorite story about how you’ve seen this happen?